Being active in Utah Internet Marketing and working with companies that have been shorted the raw end of the deal, I am surprised at how many of the “Back-Linking Myths” are still being bought into. Pre- Google Panda release, the easiest way to get to the top of Google was by getting thousands of back links and getting them FAST. So many Internet Marketers made alot of money from companies who were fed the lie that if I buy 100,000 back links from SEO DOE (instead of JOHN DOE), then I would be made the AUTOMATIC winner for my search term and dominate the market… I can tell you there were more than a HANDFUL of local Utah Businesses that bought back links from Forums, Classifieds and many other places… So what is the REAL TRUTH on back links? Well, start with a short history lesson…..
Back in 1996-97 Larry Page and Sergey Brin develop a search engine called….. BackRub!! What? Yes that is right.. They name was changed later in 97 to Google. The first idea of “BackRub” was to go out and find which sites were most “popular”(ie links pointing to the sites made them popular). Fast forward to 2011… Google is aware of all of the bogus spam and linking going on. Even though Google will NEVER penalize you (according to them) for the number of links you have or who is linking to you. Panda/Farmer arrives on the scene and about 40% of all sites that were using LINKING ALONE take a HIT and a HUGE hit they take… So, what exactly is the best method for Linking and playing within the rules of the Panda/Farmer update. Listed here are a few things you should know.
Though having a gazillion links would be cool for sure, there is no reason to shoot for a GAZILLION. Chances are if you have been around the block or tried to build links to your site you realize that just because you have a link out there, it does not mean Google “BackRub” sees it. In fact out of the Billions of websites out there, most of the links on them will never get crawled. This is mistake #1. How do get around that? Well, making Google crawl them is something we will talk about in a later article. So the consensus it is far better to have 100 indexed links than 100 million links that are not indexed by Google.
This is the #1 mistake that most sites I look at or consult with are failing in. Having back links is a must, but not properly having ONSITE links and Anchor links with your keywords optimized on the site itself, are a surefire way to let others pass you up on the Google totem pole. Always make sure to include your Keywords, such as Utah Internet Marketing in the article or content you are writing.
I would much rather have 2 links from websites on the MAIN Page or BlogRolls from a page that has “Trust” with Google (ie PageRank) as opposed to 1000 from websites that have NO “Trust” (ie PageRank0). Building Trust within the Google realm is a must to achieve top SERP. It is important to use a collection of supplying good content (Article Submission, General Linking, Press Releases, Social Media Postings, Blogging, BookMarking etc) that focusing on just linking strategy. The proper combinations and strategies will ensure your success. There are many different approaches depending on the market you are tapping and your competition. A good strategy focuses on all options, and is imperative for your results. If you have any comments or questions, feel free to get ahold of me anytime.
For more information on the Panda Update you can read he Wired Article Q&A HERE
With the ever changing layout of Facebook, it is hard to keep tabs on where is the best place to engage people. Obviously the easiest way to Engage would be on the main page wall. If your business website is a “Place” then there is a new feature that you will want to explore and encourage your fans / users to do.
A few builds ago Facebook removed the tabs and along with it the Reviews and Discussions tab. Along with getting great reviews on Google Places, Facebook has implemented a new way for businesses to get recommendations on your Facebook Page. “Recommend this Place” is a great way and place for you to optimize Facebook involvement and for your “Fans” to be able to share what they love about your “place”.
With peers trusting each other and “friends” over the media or marketing advertisements, this is a PREMIUM way to create the trust that will lead to continued growth.
An emphasis on Utah Social Media Marketing, in order to spark conversations are a must with the Social Media Marketing networks. If you have a “Places” page on Facebook, checkout the “Recommend this Place” option and start sparking hot recommendations.
Perhaps those with a lot of experience are usually the worst when it comes to assuming people know more about what is being discussed than they really do know. Just imagine taking a complete newbie and trying to explain absolutely everything on Utah Internet Marketing.
So it can be assumed that incomplete knowledge on that will exist, and that just complicates the learning process.
Even full length articles do not have the space to cover the basics that would be helpful or necessary for you to know. Beginners will almost never realize what we have just explained to you, and now you have perhaps your first edge over so many others. With a very basic marketing campaign, even a beginner can easily get a good sense if they are in good shape before jumping into the fire.
Despite the fact that Facebook has been in operation for a fair amount of time now, it is astounding how much it has erupted with over 500 million members at present. You are making a big mistake if you aren’t leveraging this resource to its fullest potential since it is the fastest growing company in the world today. It is easy for you to join the Facebook mania and use it to grow your business through a Facebook fan page where people can interact with your company. However, in order to get a fresh stream of fans joining your page every single day, you need to keep driving traffic to it. A smart way to do this is to optimize your page for the search engines so that you can drive organic traffic coming in. This article will provide you with a few easy tips to help you grow your fan base.
The first step to optimizing your fan page is to generate optimized keyword text for your “About” box. You’ll find this box, which is an incredible tool for optimizing your web page, just below the profile picture. The box should hold specific keywords that pertain to your business and the rankings you are trying to achieve. Because of the location of the box in the CSS structure on your page, the content of this box carries a lot of weight with the search engines. Be sure to pay careful attention to the words you choose as space within the box is limited to 250 characters. Post real links in your fan page’s live stream. Update your status regularly with links to your websites and any other sites that will help you build the link score for your Facebook fan page. It will also help raise your rank in Google and build your page’s popularity. Don’t try to do this all at once; going overboard in your efforts will only trigger peoples’ spam alarms. Your goal should be to give quality content on your fan page while still impressing the search engines.
Lastly, show gratitude and thank all the fans that join up with you. When someone finds your page by using Google or any of the other search engines, you’ll want to thank them right then if you can. You can also make your gesture even better by giving your fans something of value in return, such as a free coupon or an ebook or contest opportunities. Don’t forget to offer a quick message that thanks them.
You can maximize the effectiveness of your Facebook page through SEO tactics. You should always take any opportunity to drive traffic to your site because it will increase your exposure along with the number of fans you have. And remember, your fans are like your email subscribers, so treat them well.