Blog - Jonathan Searle - Digital Marketing Consultant and Growth Consultant

From The Blog

Google Tag Manager (GTM) isn’t just a convenience tool, it’s the control tower of your digital analytics. If you’re serious …

When it comes to search engine visibility, content might be king, but technical SEO is the infrastructure holding up the …

One of the biggest mistakes I see marketers and website owners make, especially those who invest time and budget into …

Google Ads is a powerful platform, but only when managed strategically. Without a clear structure, budget control, and intentional audience …

One of the fastest ways to connect is to draw a line in the sand. It’s not about being divisive. …

Digital content may be delivered on a screen, but the best-performing content feels like more than just text and pixels. …

There’s a big difference between giving advice and delivering insight. Advice is everywhere. Insight sticks. If you want your content …

Familiar content gets skipped. Fresh content gets read. Regarding engagement, novelty is one of the most powerful forces you can …

Safe content gets skipped. Bold content gets shared. Controversy doesn’t mean conflict for the sake of conflict. It means having …

If your content opens with backstory, context, or a slow lead-in, your audience may already be gone. Compelling storytelling in …

Most content starts with an introduction. Great content begins with the outcome. That’s the difference context framing makes. Instead of …

There’s a moment when your audience reads a sentence, nods quietly to themselves, and thinks, “That’s me.” That moment is …