Blog - Jonathan Searle - Digital Marketing Consultant and Growth Consultant

From The Blog

Familiar content gets skipped. Fresh content gets read. Regarding engagement, novelty is one of the most powerful forces you can …

Safe content gets skipped. Bold content gets shared. Controversy doesn’t mean conflict for the sake of conflict. It means having …

If your content opens with backstory, context, or a slow lead-in, your audience may already be gone. Compelling storytelling in …

Most content starts with an introduction. Great content begins with the outcome. That’s the difference context framing makes. Instead of …

There’s a moment when your audience reads a sentence, nods quietly to themselves, and thinks, “That’s me.” That moment is …

If you want your content to convert, start with tension. Unresolved problems are one of the most effective and underused …

If your audience isn’t curious about what’s coming next, your content is losing them before it even gets started. Future …

As a digital marketing consultant, I’ve worked with CMOs, business owners, and marketing teams who’ve asked the same question in …

When done right, a brand and website redesign can elevate your business. But when SEO fundamentals are overlooked during the …

Growth doesn’t just happen. It’s not luck. It’s not magic. It’s the result of clear strategy, meaningful action, and staying …

Google Tag Manager (GTM) is one of the most powerful tools for digital marketers, SEOs, and business owners who want …

If you’ve ever felt like your local business is the best-kept secret in town, it might be time for a …