Digital Marketing Consultant Services

“Jon Searle Taught Me:

Long-tail keywords are better than short-tail ones in search. While short tails might get more clicks, those clicks don’t often lead to conversions.
 Setting up goals for paid search and SEO is paramount to client success and renewals. Clients want to speak directly with the SEO expert, not just read nice-looking monthly reports. When clients reach their goals and there’s a feedback loop, that’s where the magic happens—with conversions and new sales.
 Retargeting on YouTube and Google can be more effective than anything else in your marketing arsenal.
 Monthly SEO work without content services isn’t a good idea. And using content in paid media can be a huge win!
 Blog posts need to be longer—and meaningful.
 Be honest. Use data. Have integrity and create trust. This will allow you to zag when everyone else is zigging.

A good growth marketer and consultant typically uses the same vocabulary over the years, and this is how it goes:
– Do you have a plan to find new customers?
– What are you doing to keep and grow existing customers?
– What do you do when customers start to leave? Do you have a plan?

This has become my vocabulary—and it’s Jon’s too. I’ve been part of it for more than two years.

New channels and tactics come and go, like Facebook and YouTube, SEO and SEM, paid PPC, and content, but they all still solve the same needs: finding new customers, growing current ones, and winning back those that start to leave.

Digital marketing is too important to leave to chance. Hire Jon Searle—he’ll exceed any expectations you’ve had with other resources.”

Cathy Veri

Principal, careerguide.ai