Google Tag Manager Consultant
A strong Google Tag Manager setup is the backbone of accurate analytics, and my approach begins with a thorough review of your current implementation. I focus on ensuring every tag, trigger, and variable is working in harmony with your site’s structure. From there, I align your GTM setup with Google Analytics 4, carefully testing each element to ensure your KPIs are tracked accurately. This ensures that your data is reliable and paints a clear picture of how users interact with your site.
Proper testing is at the core of my process—every tag, event, and trigger is validated to ensure clean, actionable reporting. By aligning Google Tag Manager with your KPIs and GA4 goals, I help create a seamless flow of data that drives smarter decision-making. This tailored approach ensures your reporting is clean, accurate, and aligned with your business needs, giving you the insights you need to optimize performance and hit your goals.
“I’ve had the pleasure of working closely with Jon, and his depth of knowledge in Google Marketing products is genuinely impressive. He not only masters the technical aspects of platforms like Google Ads, Analytics, and Tag Manager but also excels at applying them strategically to drive meaningful business results.
Whether optimizing campaigns for ROI, uncovering actionable insights through analytics, or managing complex tagging projects, his expertise consistently enhances project outcomes. His ability to translate data into clear, impactful strategies sets him apart and makes him an invaluable asset to any team. As an added bonus, Jon is fantastic to work with and an all-around great person!”
Dave Duszynski
Account Management | Customer Success | Business Development
Jon is a master at digital media strategy. He brings vast depths of technical knowledge, audience insight, performance strategy, and creative problem solving to every conversation. I had the pleasure of working with Jon for nearly two years on some really huge, hairy, never-gonna-happen projects. Jon makes clients and everyone around him look good, he exceeds revenue goals, and I don’t know how he does this – but the bigger the challenge, the more fun we had!”
Paul Johnson
Sr Digital Strategist
Digital Marketing Insights Blog
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Why Google Tag Manager Matters: A Strategic Starting Guide for Tracking Key Events in GA4
Google Tag Manager (GTM) isn’t just a convenience tool, it’s the control tower of your digital analytics. If you’re serious…
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Unlocking Success With Technical SEO Audits
When it comes to search engine visibility, content might be king, but technical SEO is the infrastructure holding up the…
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Don’t Wait to Be Discovered: Why Manually Submitting Your Content to Google Search Console Matters More Than Ever
One of the biggest mistakes I see marketers and website owners make, especially those who invest time and budget into…
