Google Tag Manager Consultant
A strong Google Tag Manager setup is the backbone of accurate analytics, and my approach begins with a thorough review of your current implementation. I focus on ensuring every tag, trigger, and variable is working in harmony with your site’s structure. From there, I align your GTM setup with Google Analytics 4, carefully testing each element to ensure your KPIs are tracked accurately. This ensures that your data is reliable and paints a clear picture of how users interact with your site.
Proper testing is at the core of my process—every tag, event, and trigger is validated to ensure clean, actionable reporting. By aligning Google Tag Manager with your KPIs and GA4 goals, I help create a seamless flow of data that drives smarter decision-making. This tailored approach ensures your reporting is clean, accurate, and aligned with your business needs, giving you the insights you need to optimize performance and hit your goals.
“In our business it is all about results and favorable outcomes for clients. Jon is a master at analyzing clients’ platforms and online advertising, proscribing and implementing more productive approaches, and driving significant increases in leads, measurable results, and revenue. And somehow he still finds time to stay abreast of the latest and greatest innovations in the field, and offer cogent advice to clients on the best path forward. He is a valued asset to any organization he helps.”
Kevin Joyce
Formerly VP of Strategy Services at The Pedowitz Group
“Jon is a master at digital media strategy. He brings vast depths of technical knowledge, audience insight, performance strategy, and creative problem solving to every conversation. I had the pleasure of working with Jon for nearly two years on some really huge, hairy, never-gonna-happen projects. Jon makes clients and everyone around him look good, he exceeds revenue goals, and I don’t know how he does this – but the bigger the challenge, the more fun we had!”
Paul Johnson
Sr Digital Strategist
