LinkedIn Marketing
LinkedIn is where business conversations happen, and my approach ensures your message is part of the right conversations. We start by identifying the personas that matter most to your business—whether it’s decision-makers, C-level execs, or niche industry professionals. Then, we dive into LinkedIn’s powerful targeting options to make sure we’re reaching them at the right time and place with messaging that resonates. My process isn’t about throwing ads out there; it’s about crafting campaigns that align with your business objectives and speak directly to your audience’s needs.
From selecting the ideal ad format—whether Sponsored Content, Lead Gen Forms, or Message Ads—to testing and optimizing, I work closely with you to build campaigns that drive action, not just impressions. By continuously monitoring performance and adjusting strategies based on the data, we ensure that every click brings you closer to your KPIs. This tailored approach allows your business to engage with prospects in a way that feels natural and relevant, delivering real value and driving measurable growth.
“In our business it is all about results and favorable outcomes for clients. Jon is a master at analyzing clients’ platforms and online advertising, proscribing and implementing more productive approaches, and driving significant increases in leads, measurable results, and revenue. And somehow he still finds time to stay abreast of the latest and greatest innovations in the field, and offer cogent advice to clients on the best path forward. He is a valued asset to any organization he helps.”
Kevin Joyce
Formerly VP of Strategy Services at The Pedowitz Group
Jon is a master at digital media strategy. He brings vast depths of technical knowledge, audience insight, performance strategy, and creative problem solving to every conversation. I had the pleasure of working with Jon for nearly two years on some really huge, hairy, never-gonna-happen projects. Jon makes clients and everyone around him look good, he exceeds revenue goals, and I don’t know how he does this – but the bigger the challenge, the more fun we had!”
Paul Johnson
Sr Digital Strategist
From The Blog
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Context Framing: Start with the End in Mind
Most content starts with an introduction. Great content begins with the outcome. That’s the difference context framing makes. Instead of…
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Why Situational Relatability Builds Trust Instantly
There’s a moment when your audience reads a sentence, nods quietly to themselves, and thinks, “That’s me.” That moment is…
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Turning Unresolved Problems into Content Gold
If you want your content to convert, start with tension. Unresolved problems are one of the most effective and underused…
