Multi Channel Marketing
Effective multi-channel marketing is about more than just being everywhere—it’s about creating a cohesive strategy that combines the power of keywords and personas to drive meaningful engagement. My approach begins by aligning your messaging across organic channels, paid ads, and LinkedIn paid media. We focus on understanding your audience from their very first interaction, ensuring that the keywords and content we use are tailored to their needs and intent. This allows us to deliver a seamless experience that guides your prospects from awareness to conversion.
From there, we layer in remarketing strategies that keep your brand top of mind throughout the customer journey. By blending organic reach with targeted paid ads and LinkedIn’s precise audience targeting, we ensure your message consistently reaches the right people at the right time. This multi-channel approach doesn’t just increase visibility—it drives qualified traffic, nurtures leads, and ultimately fuels sustainable growth. Whether you’re focused on building brand awareness or driving conversions, we design campaigns that align with your business goals and deliver results across every channel.
“In our business it is all about results and favorable outcomes for clients. Jon is a master at analyzing clients’ platforms and online advertising, proscribing and implementing more productive approaches, and driving significant increases in leads, measurable results, and revenue. And somehow he still finds time to stay abreast of the latest and greatest innovations in the field, and offer cogent advice to clients on the best path forward. He is a valued asset to any organization he helps.”
Kevin Joyce
Formerly VP of Strategy Services at The Pedowitz Group
“Jon is a master at digital media strategy. He brings vast depths of technical knowledge, audience insight, performance strategy, and creative problem solving to every conversation. I had the pleasure of working with Jon for nearly two years on some really huge, hairy, never-gonna-happen projects. Jon makes clients and everyone around him look good, he exceeds revenue goals, and I don’t know how he does this – but the bigger the challenge, the more fun we had!”
Paul Johnson
Sr Digital Strategist
From The Blog
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LinkedIn Marketing Lessons from the Moon
Patience, Phases, and Performance As marketers, we’re often quick to jump to conclusions when a campaign doesn’t deliver immediate results.…
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Lessons from Pico de Gallo for Marketing Success
The Sweetest Rewards Come From the Hardest Prep One of our family’s favorite treats this time of year is fresh,…
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“Multi-Channel Marketing and Organic Search Are Dead!”
Or Are They? I heard it again this week: “Multi-channel marketing and organic search are dead!” Bold claim, isn’t it?…
