SEO for B2B Companies That Generates Qualified Leads and Fuels the Sales Funnel

B2B buyers are more digital than ever. Before they speak to a rep, they’re researching pain points, comparing vendors, and narrowing down solutions. If your company isn’t ranking in search during those early moments, you’re already behind.

I help B2B companies turn their websites into lead-generation machines by creating SEO strategies aligned with complex sales cycles, high-value services, and niche decision-makers.

Why B2B SEO Isn’t Like B2C

In B2B, it’s not about driving massive traffic. It’s about driving the right traffic to people who fit your ICP, understand your offer, and are qualified to buy.

That means your SEO needs to:

• Target keywords with real business intent
• Guide buyers through a long evaluation process
• Integrate with your CRM and sales workflows

We build SEO strategies that generate awareness, nurture intent, and convert high-value prospects into pipeline.

Our B2B SEO Services Include:

1. Buyer-Focused Keyword Research

We go beyond volume to prioritize keywords that:

• Align with your ideal customer profile
• Match search intent at every stage (problem-aware to solution-ready)
• Target verticals, pain points, and competitor alternatives

Every keyword is mapped to a purpose: attract, educate, or convert.

2. SEO-Optimized B2B Landing Pages

We develop:

• Service pages with lead-gen CTAs
• Industry-specific solutions pages
• Use case and value proposition pages
• Competitor comparison and pricing breakdowns

Each page is structured to rank and optimized to convert with strong messaging and clear next steps.

3. Content Strategy Aligned With the Sales Funnel

We help create and optimize:

• Thought leadership articles and guides
• Case studies and customer success stories
• Whitepapers, gated assets, and blog content
• Executive POV and product-led content

Content is not just for SEO, it’s a sales asset, built to shorten the buying cycle.

4. Technical SEO + Site Structure Optimization

We ensure your site supports long-term growth:

• Clean site architecture for service, industry, and resource pages
• Internal linking strategies that pass relevance and authority
• Schema markup for services, reviews, and events
• Page speed, mobile, and indexability optimization

5. GA4 + CRM Integration for Full-Funnel Visibility

We implement:

• Conversion tracking for demo requests, downloads, and contact forms
• Lifecycle stage attribution from first visit to closed-won
• Custom dashboards to monitor organic lead quality and pipeline contribution

You’ll see which keywords, pages, and content actually move the needle.

Competitor SEO Benchmarking

We audit your competitors’ organic strategy:

• What keywords they rank for
• What pages bring them traffic
• Where you can outperform them on value, relevance, or backlinks

You’ll receive a keyword gap analysis and tactical roadmap to win market share.

Why Work With Me

I’ve spent over two decades helping B2B brands grow in industries like SaaS, consulting, logistics, and enterprise services.

• SEO aligned with high-value offers and long buying cycles
• Custom strategies — not recycled templates
• Fluent in integrating SEO with paid, sales, and marketing ops

Book a Free B2B SEO Consultation

If you want to drive real results from search and not just rankings, let’s talk. We’ll review your current site, your sales goals, and map out an SEO plan that supports your pipeline.

Schedule a free consultation to get started.

Unlock Your Growth

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Not a LinkedIn person? No problem, we’re here to help when you’re ready.

Let’s start solving your digital marketing challenges today.

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